A classification of business-to-business buying decisions: risk importance and probability as a framework for e-business benefits

Industrial Marketing Management - Tập 33 - Trang 145-154 - 2004
Lisa M. Hunter1, Chickery J. Kasouf2, Kevin G. Celuch3, Kathryn A. Curry4
1Kronos Incorporated, 297 Billerica Road, Chelmsford, MA 01824, USA
2Department of Management/Metal Processing Institute, Worcester Polytechnic Institute, Worcester, MA 01609, USA
3Department of Management and Marketing, University of Southern Indiana, 8600 University Boulevard, Evansville, IN 47712, USA
4Morris Boorky Powder Metallurgy Research Center, Worcester Polytechnic Institute, 100 Institute Road, Worcester, MA 01609, USA

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Industrial Marketing Management

Tập 33

145-154

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