A classification and assessment of research streams in International Marketing
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Albaum, 1984, Empirical Research In International Marketing: 1976–1982, Journal of International Business Studies, 161, 10.1057/palgrave.jibs.8490479
Auster, 1987, International Corporate Linkages: Dynamic Forms in Changing Environments, Columbia Journal of World Business, Vol. 22, 3
Banting, 1985, Generalizations from a Cross-National Study of the Industrial Buying Process, International Marketing Review, Vol. 2, 64, 10.1108/eb008293
Barksdale, 1982, A Cross-National Survey of Consumer Attitudes Towards Marketing Practices, Consumerism and Government Regulations, Columbia Journal of World Business, Vol. 17, 71
Bartels, 1988
Benvignati, 1983, International Technology Transfer Patterns in a Traditional Industry, Journal of International Business Studies, Vol. 23, 63, 10.1057/palgrave.jibs.8490528
Bilkey, 1982, Country-of-Origin Effects on Product Evaluation, Journal of International Business Studies, Vol. 13, 89, 10.1057/palgrave.jibs.8490539
Boddewyn, 1981, Comparative Marketing: The First Twenty-five Years, Journal of International Business Studies, Vol. 12, 61, 10.1057/palgrave.jibs.8490571
Boddewyn, 1986, Standardization in International Marketing: Is Ted Levitt in Fact Right?, Business Horizons, Vol. 29, 69, 10.1016/0007-6813(86)90040-6
Brown, 1987, Attitudes Towards European, Japanese and US Cars, European Journal of Marketing, Vol. 21, 90, 10.1108/EUM0000000004700
Campbell, 1985, Buyer/Seller Relationship in Japan and Germany: An Interaction Approach, European Journal of Marketing, 57, 10.1108/EUM0000000004745
Campbell, 1987, Japanese Business Strategy in China, Long Range Planning, Vol. 20, 69, 10.1016/0024-6301(87)90093-8
Carstairs, 1982, Licensing and the Internationalization of Small Companies: Some Australian Evidence, Management International Review, Vol. 22, 33
Cavusgil, 1980, On the Internationalization Process of Firms, European Research, Vol. 8, 273
Cavusgil, 1984, Differences Among Exporting Firms Based on Their Degree of Internationalization, Journal of Business Research, Vol. 12, 195, 10.1016/0148-2963(84)90006-7
Cavusgil, 1981, State-of-the-Art in International Marketing: An Assessment, 195
Cavusgil, 1981, Internal Determinants of Export Marketing Behavior: An Empirical Investigation, Journal of Marketing Research, Vol. 28, 114, 10.2307/3151322
Collins, 1990, A Market Performance Comparison of US Firms Active in Domestic, Developed and Developing Countries, Journal of International Business Studies, Vol. 21, 271, 10.1057/palgrave.jibs.8490335
Contractor, 1990, Contractual and Cooperative Forms of International Business: Towards a Unified Theory of Model Choice, Management International Review, Vol. 30, 31
Craig, 1987, Market Structure, Performance and Strategy: A Comparison of US and European Markets, Advances in International Marketing, Vol. 2, 1
Czinkota, 1986, International Trade and Business in the Late 1980s: an Integrated US Perspective, Journal of International Business Studies, Vol. 17, 127, 10.1057/palgrave.jibs.8490859
Davidson, 1982, Shaping a Global Product Organization, Harvard Business Review, Vol. 60, 125
Dawson, 1987, Transferring Industrial Technology to Less Developed Countries, Industrial Marketing Management, Vol. 16, 265, 10.1016/0019-8501(87)90035-6
Devlin, 1988, Strategic Alliances — Guidelines for Success, Long Range Planning, Vol. 21, 18, 10.1016/0024-6301(88)90101-X
Diamantopoulos, 1988, Identifying Differences Between High-and-Low Involvement Exporters, International Marketing Review, Vol. 5, 41, 10.1108/eb008352
Douglas, 1987, The Myth of Globalization, Columbia Journal of World Business, Vol. 22, 19
Douglas, 1982, Approaches to Assessing International Marketing Opportunities for Small- and Medium-sized Companies, Columbia Journal of World Business, Vol. 17, 26
Douglas, 1983, Examining Performance of US Multinationals in Foreign Markets, Journal of International Business Studies, Vol. 24, 51, 10.1057/palgrave.jibs.8490527
Douglas, 1989, Evolution of Global Marketing Strategy, Columbia Journal of World Business, 47
Doyle, 1986, Japanese Marketing Strategies in the UK: A Comparative Study, Journal of International Business Studies, Vol. 17, 27, 10.1057/palgrave.jibs.8490415
Ehreman, 1986, Information Search for Foreign Direct Investment Using Two-Stage Country Selection Procedure: A New Procedure, Journal of International Business Studies, Vol. 17, 93, 10.1057/palgrave.jibs.8490426
Erramilli, 1990, Choice of Foreign Market Entry Modes by Service Firms: Role of Market Knowledge, International Management Review, Vol. 30, 135
Ford, 1984, Buyer/Seller Relationships in International Industrial Markets, Industrial Marketing Management, Vol. 13, 101, 10.1016/0019-8501(84)90041-5
Gerlach, 1987, Business Alliances and the Strategy of the Japanese Firm, California Management Review, Vol. 30, 126, 10.2307/41165270
Graham, 1985, The Influence of Culture on the Process of Business Negotiations: An Exploratory Study, Journal of International Business Studies, Vol. 16, 81, 10.1057/palgrave.jibs.8490443
Green, 1983, Societal Development and Family Purchasing Roles: A Cross-National Study, Journal of Consumer Research, 10.1086/208937
Green, 1985, Identification of Export Opportunities: A Shift-share Approach, Journal of Marketing, Vol. 49, 83, 10.2307/1251178
Green, 1985, Internationalization and Diversification of US Trade: 1970 to 1981, International Marketing Review, Vol. 2, 53, 10.1108/eb008276
Gronhaug, 1983, Exploring the Impact of Government Export Subsidies, European Journal of Marketing, Vol. 17, 5, 10.1108/EUM0000000004826
Hallen, 1989, Relationships and Exchange in International Business, Advances in International Marketing, Vol. 3, 7
Hamel, 1989, Strategic Intent, Harvard Business Review, Vol. 67, 63
Hamel, 1989, Collaborate with Your Competitors — And Win, Harvard Business Review, Vol. 67, 133
Hampton, 1987, Comparing Dutch and US Attitudes Toward Foreign Investments, International Marketing Review, Vol. 4, 54, 10.1108/eb008336
1984
Han, 1989, Country Image: Halo or Summary Construct?, Journal of Marketing Research, Vol. 26, 222, 10.2307/3172608
Harrigan, 1987, Strategic Alliances: Their New Role in Global Competition, Columbia Journal of World Business, Vol. 22, 67
Hergert, 1988, Trends in International Collaborative Agreements
Ho, 1988, Consumer Protection in China: The Current State of the Art, European Journal of Marketing, Vol. 22, 41, 10.1108/EUM0000000005266
Holton, 1985, Marketing and the Modernization of China, California Management Review, Vol. 27, 33, 10.2307/41165154
Holzman, 1983, Systemic Bases of the Unconventional International Trade Practices of Centrally-Planned Economics, Columbia Journal of World Business, Vol. 18, 4
Hong, 1989, Effects of Country-of-Origin and Product-Attribute Information on Product Evaluation: An Information Processing Perspective, Journal of Consumer Research, Vol. 16, 175, 10.1086/209206
Hooley, 1988, A Method for Modelling Consumer Perceptions of Country of Origin, International Marketing Review, Vol. 5, 67, 10.1108/eb008359
Hout, 1982, How Global Companies Win Out, Harvard Business Review, Vol. 60, 98
Huszagh, 1984, Third World Markets Demand Household Data for Successful Consumer Goods Marketing: Mexico as a Case Example, International Marketing Review, Vol. 1, 66, 10.1108/eb008258
Jacobs, 1986, New Development in Soviet Advertising and Marketing Theory, International Journal of Advertising, Vol. 5, 243, 10.1080/02650487.1986.11106974
Jain, 1987, Perspectives on International Strategic Alliances, Vol. 2
Johanson, 1975, The Internationalization of the Firm: Four Swedish Cases, Journal of Management Studies, Vol. 12, 305, 10.1111/j.1467-6486.1975.tb00514.x
Johansson, 1985, Assessing the Impact of Country of Origin on Product Evaluation: A New Methodological Perspective, Journal of Marketing Research, Vol. 22, 388, 10.2307/3151584
Johansson, 1987, Market Research the Japanese Way, Harvard Business Review, Vol. 65, 16
Johansson, 1989, Determinants and Effects of the Use of ‘Made In’ Labels, International Marketing Review, Vol. 6, 47, 10.1108/EUM0000000001502
Juul, 1987, The Internationalization of Norwegian Firms — A Study of the UK Experience, Management International Review, Vol. 27, 58
Karafakioglu, 1986, Export Activities of Turkish Manufacturers, International Marketing Review, Vol. 3, 34, 10.1108/eb008316
Kazuaki, 1990, Recent Development and Future Trends in Marketing Research in Japan Using New Electronic Media, Journal of Advertising Research, Vol. 30, 53
Kau, 1989, Differences Between Small and Medium Sized Exporting and Non-Exporting Firms: Nature or Nurture, International Marketing Review, Vol. 6, 27
Kaynak, 1985, Methodological Framework for a Cross-National Comparison of Consumerism Issues in Multiple Environments, European Journal of Marketing, Vol. 19, 31, 10.1108/EUM0000000004762
Kelley, 1987, Assessing the effects of Culture on Managerial Attitudes: A Three-Culture Test, Journal of International Business Studies, Vol. 18, 17, 10.1057/palgrave.jibs.8490404
Kobayashi, 1988, Strategic Alliances with Japanese Firms, Long Range Planning, Vol. 21, 29, 10.1016/0024-6301(88)90119-7
Kobayashi, 1990, Reviews of Marketing Research in Japan, Journal of Advertising Research, Vol. 30, 13
Kotabe, 1985, The Roles of Japanese Industrial Policy for Export Success: A Theoretical Perspective, Columbia Journal of World Business, Vol. 20, 59
Kotabe, 1989, Sourcing Strategies of European and Japanese Multinationals: A Comparison, Journal of International Business Studies, Vol. 20, 113, 10.1057/palgrave.jibs.8490354
Kotabe, 1989, Assessing the Shift in Global Market Share of US Multinationals, International Marketing Review, Vol. 6, 20, 10.1108/EUM0000000001521
Kotabe, 1990, Corporate Product Policy and Innovative Behavior of European and Japanese Multinationals: An Empirical Investigation, Journal of Marketing, Vol. 54, 19, 10.2307/1251867
Kotabe, 1991, The Perceived Veracity of PIMS Strategy Principles in Japan: An Empirical Inquiry, Journal of Marketing, Vol. 55, 26, 10.2307/1252201
Kreutzer, 1988, Marketing-Mix Standardization: An Integrated Approach in Global Marketing, European Journal of Marketing, Vol. 22, 19, 10.1108/EUM0000000005301
Lazer, 1985, Japanese Marketing: Towards a Better Understanding, Journal of Marketing, Vol. 49, 69, 10.2307/1251566
Lei, 1989, Strategies for Global Competition, Long Range Planning, Vol. 22, 102, 10.1016/0024-6301(89)90057-5
Leong, 1985, Metatheory and Metamethodology in Marketing: A Lakatosian Reconstruction, Journal of Marketing, Vol. 49, 23, 10.2307/1251429
Levitt, 1983, The Globalization of Markets, Harvard Business Review, Vol. 61, 92
Madu, 1989, Transferring Technology to Developing Countries — Critical Factors For Success, Long Range Planning, Vol. 22, 115, 10.1016/0024-6301(89)90089-7
Malhotra, 1988, A Methodology for Measuring Consumer Preferences in Developing Countries, International Marketing Review, Vol. 5, 52, 10.1108/eb008358
McDonald, 1985, Methodological Problems Associated with Qualitative Research: Some Observations and a Case Analysis of International Marketing Planning, International Studies of Management, Vol. 15, 19
Millington, 1990, The Process of Internationalziation: UK Companies in the EC, Management International Review, Vol. 30, 151
Millman, 1983, Technology Transfer in the International Markets, European Journal of Marketing, Vol. 17, 26, 10.1108/EUM0000000004806
Morris, 1987, Trends in International Collaborative Agreements, Columbia Journal of World Business, Vol. 22, 15
Muller, 1985, Search Behavior of French and English Canadians in Automobile Purchase, International Marketing Review, Vol. 2, 21, 10.1108/eb008288
Murray, 1985, Organizational Buying Process in North America and Japan, International Marketing Review, Vol. 2, 55, 10.1108/eb008292
Naor, 1986, Towards A Socialist Marketing Concept — The Case of Romania, Journal of Marketing, Vol. 50, 28, 10.2307/1251276
Nielsen, 1983, Should a Country Move Toward International Strategic Market Planning, California Management Review, Vol. 25, 34, 10.2307/41165003
Nueno, 1988, Managing Technology Alliances, Long Range Planning, Vol. 21, 11, 10.1016/0024-6301(88)90028-3
Ohmae, 1986, Becoming a Triad Power: The New Global Corporation, International Marketing Review, Vol. 3, 7, 10.1108/eb008307
Ohmae, 1989, The Global Logic of Strategic Alliances, Harvard Business Review, 143
Parameswaran, 1987, A Cross-National Comparison of Consumer Research Measures, Journal of International Business Studies, Vol. 18, 35, 10.1057/palgrave.jibs.8490398
Perlmutter, 1969, The Tortuous Evolution of the Multinational Corporation, Columbia Journal of World Business, 12
Perry, 1990, The Evolution of the US International Trade Intermediary in the 1980s: A Dynamic Model, Journal of International Business Studies, Vol. 21, 133, 10.1057/palgrave.jibs.8490331
Peterson, 1985, A Meta-Analysis of Effect Sizes in Consumer Behavior Experiments, Journal of Consumer Research, Vol. 12, 97, 10.1086/209039
Reichel, 1988, The Internationalization of Importing Companies, European Journal of Marketing, Vol. 22, 31, 10.1108/EUM0000000005302
Robinson, 1986, Some New Competitive Factors in International Marketing, Vol. 1, 1
Ryans, 1985, Consumerist Movement and Advertising Regulation in the International Environment: Today and Future, European Journal of Marketing, Vol. 19, 5, 10.1108/EUM0000000004765
Samli, 1988, International Industrial Buyer Behavior: An Exploration and a Proposed Model, Journal of the Academy of Marketing Science, Vol. 16, 19, 10.1007/BF02723312
Seringhaus, 1986, The Impact of Government Export Marketing Assistance, International Marketing Review, Vol. 3, 55, 10.1108/eb008306
Seringhaus, 1988, Different Approaches to Foreign Market Entry between Users and Non-Users of Trade Missions, European Journal of Marketing, Vol. 22, 7, 10.1108/EUM0000000005300
Sheth, 1988
Sullivan, 1990, Incremental Internationalization: A Test of Johanson and Vahlne's Thesis, Management International Review, Vol. 30, 19
Thorelli, 1985, Product Information: Search and Satisfaction, Vol. 2, 12
Thorelli, 1986, Networks: Between Markets and Hierarchies, Strategic Management Journal, Vol. 7, 37, 10.1002/smj.4250070105
Tse, 1988, Does Culture Matter?, Vol. 52, 81
Turnbull, 1987, Interaction and International Marketing: An Investment Process, International Marketing Review, Vol. 4, 7, 10.1108/eb008338