A business model adoption based on tourism innovation: Applying a gratification theory to mobile applications

Pedro Palos-Sanchez1, Jose Ramon Saura2, Felix Velicia-Martin3, Gabriel Cepeda-Carrion3
1Department Financial Economy and Research Operation, University of Seville, Spain
2Department of Business Economy, University King Juan Carlos, Spain
3Department of Business Administration and Marketing, University of Seville, Spain

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