A Social Judgment Theory Approach to Conducting Formative Research in a Social Norms Campaign

Communication Theory - Tập 16 Số 1 - Trang 141-152 - 2006
Sandi W. Smith1, Charles K. Atkin1, Dennis Martell2, Rebecca Allen2, Larry Hembroff3
1Department of Communication Michigan State University East Lansing MI 48824
2Olin Health Center, Michigan State University, East Lansing, MI 48824
3Institute for Public Policy and Social Research, Michigan State University, East Lansing, MI 48824

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Tài liệu tham khảo

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