A DAM journey in a mature business

Whirlpool Corporation deployed digital asset management through several implementations. The initial thrust was developing skill sets and an understanding of the available technology within its Creative Works group. This led to an implementation that allowed creative production staff to organize digital assets and assure the ability to locate those assets for repurposing. As technology advanced new tools became available that allowed additional functionality and more robust management of assets. This included support of Lightweight Directory Access Protocol (LDAP) protocols to offer single sign-on, asset-level security to manage assets throughout the lifecycle of the products, and a self-serve environment that allowed creating web services to meet varying needs of a diverse user group. These groups consisted of super users among the creative staff, agencies and marketing department, as well as the more general users of the corporate environment and of our trade partners.