A study of the factors affecting the willingness to engage in business-university cooperation

While developed countries have been aware of the important role and built successful models of business-university cooperation, in Vietnam, this cooperation has not been paid enough attention to and has not yet been implemented. To improve the situation, this study develops a model of factors that affect the businesses willingness to participate in the businessuniversity cooperation of Vietnamese companies. Utilizing data collected from interviews with 58 enterprises and applying the EFA factor analysis and regression analysis, the study finds that two factors, which are the awareness of benefits, and barriers, affect the willingness to participate in business-university cooperation have been found with a regression model. While awareness of benefits promotes the businesses willingness, Barriers prevent owners/ managers from engaging in such relationships. Based on the research results, some solutions are proposed to enhance the willingness of companies.