Improving the Competitiveness of Crane Production by Impression Management

Russian Engineering Research - Tập 40 - Trang 320-322 - 2020
N. V. Syreishchikova1, D. A. Pshenichnikova1
1South Ural State University, Chelyabinsk, Russia

Tóm tắt

The adoption of aspects of impression management to improve the competitiveness of manufacturing is discussed. As a practical example, a crane with a cabin simulator is considered, for use at trade shows and other venues.

Tài liệu tham khảo

Schmitt, B.H., Rogers, D.L., and Vrotsos, K.L., There’s No Business That’s Not Show Business: Marketing in an Experience Culture, Englewood-Cliffs, N.J.: Prentice-Hall, 2003. Mozzhukhin, D.A., Innovative management and economics of impressions: symbiosis and contradictions, Naukovedenie, 2012, no. 1 (10). Mil’bert, I.P., Brand evolution and the role of branding in the post-industrial economics, Izv. Ross. Gos. Pedagog. Univ. im. A.I. Gertsena, 2008, no. 67. Khavanova, N.V., Krivosheeva, T.M., and Oskokin, V.M., Impression marketing tools in the tourism industry, Servis Ross. Za Rubezhom, 2014, vol. 8, no. 3 (50), pp. 3–14. Grove, S.J., Fisk, R.P., and Laforge, M.C., Developing the impression management skills of the service worker: an application of Stanislavsky’s principles in a services context, Service Ind. J., 2004, vol. 24, no. 2, pp. 1–14. Schmitt, B., Happy Customers Everywhere: How Your Business Can Profit from the Insights of Positive Psychology, New York: St. Martin’s Press, 2012. Schmitt, B. and Rogers, D., Handbook on Brand and Experience Management, Northampton, MA: Edward Elgar, 2008.