Perceptions on the challenges of online purchasing: a study from “baby boomers”, generation “X” and generation “Y” point of views

Contaduria y Administracion - Tập 60 - Trang 107-132 - 2015
Saroja Dhanapal1, Deeparechigi Vashu2, Thanam Subramaniam2
1Taylors University, Malasia
2Asia Pacific University, Malasia