PLS-SEM: Indeed a Silver Bullet

Journal of Marketing Theory and Practice - Tập 19 Số 2 - Trang 139-152 - 2011
Joe F. Hair1, Christian M. Ringle2, Marko Sarstedt3
1Coles College of Business, Kennesaw State University, Kennesaw, GA
2Faculty, School of Marketing, University of Technology Sydney (UTS), Australia
3Institute for Market-based Management, Ludwig-Maximilians-University Munich, Germany

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