Balearic islands tourism: a case study in demographic segmentation

Tourism Management - Tập 20 - Trang 549-552 - 1999
Catalina Juaneda1, Francisco Sastre2
1Economics Department, University of the Balearic Islands, Ed. Arxiduc Lluis Salvador, Cra. Valldemossa Km 7.5, 07071 Palma de Mallorca, Baleares, Spain
2Hotel and Tourism School, University of the Balearic Islands, Ed. Arxiduc Lluis Salvador, Cra. Valldemossa Km 7.5, 07071 Palma de Mallorca, Baleares, Spain