Self-Objectification, Self-Esteem, and Gender: Testing a Moderated Mediation Model

The purpose of the present research was to test the mediating roles of body shame and appearance anxiety in the relation between self-surveillance and self-esteem; and to investigate whether gender (male, female) and stereotypical gender roles (masculinity, femininity) moderated the proposed mediation model. Canadian undergraduate university men and women (n = 198) completed measures of self-surveillance, gender, gender roles, body shame, appearance anxiety, and self-esteem. Regression analyses demonstrated that greater self-surveillance predicted lower self-esteem, and this relation was fully mediated by body shame and appearance anxiety. With the exception of masculinity interacting with self-surveillance to predict body shame and appearance anxiety, neither gender nor stereotypical gender roles moderated the proposed paths. Implications are discussed.