Factors affecting online group buying intention and satisfaction: A social exchange theory perspective

Computers in Human Behavior - Tập 28 Số 6 - Trang 2431-2444 - 2012
Wen‐Lung Shiau1, Margaret Meiling Luo2
1Ming Chuan University, 5 De Ming Road, Gui Shan District, Taoyuan 333, Taiwan, ROC
2Strayer University, 760 West Sproul Road #200, Springfield, PA 19064, United States

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