The determinants of Facebook social engagement for national tourism organizations' Facebook pages: A quantitative approach

Journal of Destination Marketing & Management - Tập 8 - Trang 312-325 - 2018
Marcello M. Mariani1, Matteo Mura2, Marco Di Felice3
1Henley Business School, University of Reading, Greenlands, Henley on Thames, Oxfordshire RG9 3AU, UK
2Department of Management, School of Engineering, University of Bologna, Via Terracini, 28, 40131 Bologna, Italy
3Department of Computer Science and Engineering, University of Bologna, Via M. Anteo Zamboni, 7, 40126 Bologna, Italy

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