Understanding purchasing behaviors in a virtual economy: Consumer behavior involving virtual currency in Web 2.0 communities

Interacting with Computers - Tập 20 - Trang 433-446 - 2008
Dong Hee Shin1
1College of Information Sciences and Technology, Pennsylvania State University, Tulpehocken Road, P.O. Box 7009, Reading, PA 19610-6009, USA

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