Lemons on the Web: A signalling approach to the problem of trust in Internet commerce

Journal of Economic Psychology - Tập 26 - Trang 607-623 - 2005
Boon-Chye Lee1, Lawrence Ang2, Chris Dubelaar3
1School of Economics and Information Systems, University of Wollongong, Wollongong, NSW 2522, Australia
2Macquarie Graduate School of Management, Macquarie University, NSW 2109, Australia
3Department of Marketing, Monash University, Caulfield East, VIC 3145, Australia

Tài liệu tham khảo

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