Comparing performance of feedforward neural nets and K-means for cluster-based market segmentation

European Journal of Operational Research - Tập 114 Số 2 - Trang 346-353 - 1999
Harald Hruschka1, Martin Natter2
1Department of Marketing, University of Regensburg, Universitätsstraße 31, D-93053 Regensburg, Germany
2Department of Industrial Information Processing, University of Economics, A-1200 Vienna, Austria

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