A new type of digital asset: The screencast video — Interview with Al Falaschi and Jake Athey of Widen Enterprises, Inc.

An interview with Al Falaschi, Audio/Video Product Manager for Widen Enterprises Inc., providing a look into the production and use of screencast videos, particularly screencast demos for the purpose of educating audiences about the functionality and user interface with software applications. Screencast videos are not only a new and emerging type of digital asset, but are also a perfect use case for digital asset management systems to catalog and publish assets to new media channels and social media outlets for maximum use and discoverability.