Akyol, 2003, An investigation of export performance variations related to corporate export market orientation, European Business Review, 15, 5, 10.1108/09555340310455155
Ambler, 1999, The effect of channel relationships and gaunxi on the performance of inter-province export ventures in The People's Republic of China, International Journal of Research in Marketing, 16, 75, 10.1016/S0167-8116(98)00011-1
Avlonitis, 1999, Marketing orientation and its determinants: An empirical analysis, European Journal of Marketing, 33, 1003, 10.1108/03090569910285896
Bagozzi, 1988, On the evaluation of structural equation models, Journal of the Academy of Marketing Science, 16, 74, 10.1007/BF02723327
Baker, 1999, The synergistic effects of market orientation and learning orientation on organizational performance, Journal of the Academy of Marketing Science, 27, 411, 10.1177/0092070399274002
Belich, 1995, Factors related to information acquisition in exporting organizations, Journal of Business Research, 33, 1, 10.1016/0148-2963(94)00001-U
Bhuian, 1998, An empirical examination of market orientation in Saudi Arabian manufacturing companies, Journal of Business Research, 43, 13, 10.1016/S0148-2963(97)00130-6
Bjerke, 2000, A typified, culture-based, interpretation of management of SMEs in Southeast Asia, Asia Pacific Journal of Management, 17, 103, 10.1023/A:1015441021413
Cadogan, 1999, A measure of export market orientation: Scale development and cross-cultural validation, Journal of International Business Studies, 30, 689, 10.1057/palgrave.jibs.8490834
Cadogan, 2002, Export market-oriented activities: Their antecedents and performance consequences, Journal of International Business Studies, 33, 615, 10.1057/palgrave.jibs.8491036
Cadogan, 2001, Key antecedents to export market-oriented behaviors: A cross-national empirical examination, International Journal of Research in Marketing, 18, 261, 10.1016/S0167-8116(01)00038-6
Chelariu, 2002, Market orientation in Ivory Coast: Measurement validity and organizational antecedents in a Sub-Saharan African economy, Journal of Business and Industrial Marketing, 17, 456, 10.1108/08858620210442811
Dawes, 2000, Market orientation and company profitability: Further evidence incorporating longitudinal data, Australian Journal of Management, 25, 173, 10.1177/031289620002500204
Deshpandé, 2004, Organizational culture, market orientation, innovativeness, and firm performance: An international research odyssey, International Journal of Research in Marketing, 21, 3, 10.1016/j.ijresmar.2003.04.002
Diamantopoulos, 1996, Internationalising the market orientation construct: An in-depth interview approach, Journal of Strategic Marketing, 4, 23, 10.1080/09652549600000002
Donaldson, 2001
Gencturk, 1995, International marketing involvement: The construct, dimensionality, and measurement, Journal of International Marketing, 3, 11, 10.1177/1069031X9500300407
Homburg, 2000, A multiple-layer model of market-oriented organizational culture: Measurement issues and performance outcomes, Journal of Marketing Research, 37, 449, 10.1509/jmkr.37.4.449.18786
Homburg, 1999, Marketing's influence within the firm, Journal of Marketing, 63, 1, 10.2307/1251942
Jaccard, 1996
Jaworski, 1993, Market orientation: Antecedents and consequences, Journal of Marketing, 57, 53, 10.2307/1251854
Jöreskog, 1993
Katsikeas, 2000, Firm-level export performance assessment: Review, evaluation and development, Journal of the Academy of Marketing Science, 28, 493, 10.1177/0092070300284003
Katsikeas, 1996, Determinants of export performance in a European context, European Journal of Marketing, 30, 6, 10.1108/03090569610121656
Kohli, 1990, Market orientation: The construct, research propositions, and managerial implications, Journal of Marketing, 54, 1, 10.2307/1251866
Lau, 2001, Organization development and firm performance: A comparison of multinational and local firms, Journal of International Business Studies, 32, 95, 10.1057/palgrave.jibs.8490940
Leonidou, 1998, Identifying managerial influences on exporting: Past research and future directions, Journal of International Marketing, 6, 74, 10.1177/1069031X9800600209
Ling-yee, 2004, An examination of the foreign market knowledge of exporting firms based in the People's Republic of China: Its determinants and effect on export intensity, Industrial Marketing Management, 33, 561, 10.1016/j.indmarman.2004.01.001
Menon, 1997, Product quality: Impact of interdepartmental interactions, Journal of the Academy of Marketing Science, 25, 187, 10.1177/0092070397253001
Morgan, 2004, Antecedents of export venture performance: A theoretical model and empirical assessment, Journal of Marketing, 68, 90, 10.1509/jmkg.68.1.90.24028
Morgan, 1998, Interactions between marketing and quality at the SBU level: Influences and outcomes, Journal of the Academy of Marketing Science, 26, 190, 10.1177/0092070398263002
Ngai, 1998, Market orientation and business performance: Some evidence from Hong Kong, International Marketing Review, 15, 119, 10.1108/02651339810212502
O'Keefe, 1997, Chinese and western behavioural differences: Understanding the gaps, International Journal of Social Economics, 21, 190, 10.1108/03068299710161205
Pelham, 1996, A longitudinal study of the impact of market structure, firm structure, strategy, and market orientation culture on dimensions of small-firm performance, Journal of the Academy of Marketing Science, 24, 27, 10.1007/BF02893935
Ping, 1994, Does satisfaction moderate the association between alternative attractiveness and exit intention in a marketing channel?, Journal of the Academy of Marketing Science, 22, 364, 10.1177/0092070394224005
Ping, 1995, A parsimonious estimation technique for interaction and quadratic latent variables, Journal of Marketing Research, 32, 336, 10.2307/3151985
Pulendran, 2000, The antecedents and consequences of market orientation in Australia, Australian Journal of Management, 25, 119, 10.1177/031289620002500202
Ruekert, 1992, Developing a market orientation: An organizational strategy perspective, International Journal of Research in Marketing, 9, 225, 10.1016/0167-8116(92)90019-H
Ruekert, 1985, The organization of marketing activities: A contingency theory of structure and performance, Journal of Marketing, 49, 13, 10.2307/1251172
Selnes, 1996, Market orientation in United States and Scandinavian companies: A cross-cultural study, Scandinavian Journal of Management, 12, 139, 10.1016/0956-5221(95)00053-4
Seringhaus, 1991, Export knowledge and its role in strategy and performance, Finnish Journal of Business Economics, 40, 3
Sin, 2003, Market orientation and business performance: A comparative study of firms in Mainland China and Hong Kong, European Journal of Marketing, 37, 910, 10.1108/03090560310465198
Sundqvist, 2000, The interaction between market orientation, industry environment, and business success: Evidence from an exporting context, Australasian Marketing Journal, 8, 55, 10.1016/S1441-3582(00)70185-6
Taormina, 1998, Employee attitudes towards organizational socialization in the People's Republic of China, Hong Kong, and Singapore, The Journal of Applied Behavioral Science, 34, 468, 10.1177/0021886398344014
Tse, 1988, Does culture matter? A cross-cultural study of executives' choice, decisiveness, and risk adjustment in international marketing, Journal of Marketing, 52, 81, 10.2307/1251635
Valera, 2003, Market orientation behaviour: An empirical investigation using MARKOR, Marketing Intelligence & Planning, 21, 6, 10.1108/02634500310458108
Van Egeren, 1998, Drivers of market orientation and performance in service firms, Journal of Services Marketing, 12, 39, 10.1108/08876049810202357
Webster, 1988, The rediscovery of the marketing concept, Business Horizons, 31, 29, 10.1016/0007-6813(88)90006-7
West, 1995, Structural equation models with nonnormal variables: Problems and remedies, 56
Winston, 2002, Market orientation of Nigerian and Kenyan firms: The role of top managers, Journal of Business and Industrial Marketing, 17, 471, 10.1108/08858620210442820