Partnership or self-reliance entry modes: Large and small technology-based enterprises’ strategies in overseas markets

Journal of International Entrepreneurship - Tập 6 - Trang 188-208 - 2008
Lee Li1, Gongming Qian2
1School of Administrative Studies, Atkinson College, York University, Toronto, Canada
2The Chinese University of Hong Kong, Hong Kong, People’s Republic of China

Tóm tắt

This study compares large firms against small and medium-sized firms in technology industries and assesses the differences between them in the choices between partnership and self-reliance entry modes. A sample of 166 large, small, and medium-sized firms in technology industries was analyzed using LISREL 8.30. Results indicate that, given innovative advantage, large and small and medium-sized firms both prefer self-reliance entry modes. With violent market dynamism, large firms prefer self-reliance entry modes while small and medium-sized firms prefer partnership entry modes. When high promotional effort is required, small and medium-sized firms prefer partnership entry modes and large firms may prefer partnership entry modes as well. This study provides important guidance for managers of large and small technology-based firms to select their entry modes when they enter overseas markets.

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