Impacts of knowledge on online brand success: an agent-based model for online market share enhancement

European Journal of Operational Research - Tập 248 - Trang 1093-1103 - 2016
Guoyin Jiang1, Pandu R. Tadikamalla2, Jennifer Shang2, Ling Zhao3
1School of Information Management, Hubei University of Economics, Wuhan 430205, China
2Katz Graduate School of Business, University of Pittsburgh, Pittsburgh, PA 15260, USA
3School of Management, Huazhong University of Science and Technology, Wuhan 430074, China

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