Exploring the credibility of online celebrities' Instagram profiles in influencing the purchase decisions of young female users

Computers in Human Behavior - Tập 68 - Trang 1-7 - 2017
Elmira Djafarova1, Chloe Rushworth2
1Faculty of Business and Law, Northumbria University, City Campus East 1 -243, Newcastle upon Tyne, NE1 8ST, United Kingdom
2Faculty of Business and Law, Northumbria University, City Campus East 1, Newcastle upon Tyne, NE1 8ST, United Kingdom

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