The Role of Consumer and Customer Journeys in Customer Experience Driven and Open Innovation

Elsevier BV - Tập 7 - Trang 185 - 2021
Gundars Kokins1, Anita Straujuma1, Inga Lapiņa1
1Faculty of Engineering Economics and Management, Riga Technical University, Kalnciema iela 6, LV-1048 Riga, Latvia; [email protected] (G.K.); [email protected] (A.S.)

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