Consumer Attitudes Toward Online Mass Customization: An Application of Extended Technology Acceptance Model

Journal of Computer-Mediated Communication - Tập 16 Số 2 - Trang 171-200 - 2011
Hyun‐Hwa Lee1, Eun-Young Chang2
1Assistant Professor, Textiles and Apparel, School of Human Ecology, The University of Texas at Austin University Station
2Assistant Professor, Department of Fashion Design, Yuhan College

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