Assessing equivalence of hotel brand equity measures in cross-cultural contexts

International Journal of Hospitality Management - Tập 36 - Trang 156-166 - 2014
Haemoon Oh1, Cathy H. C. Hsu2
1Department of Hospitality and Tourism Management, Isenberg School of Management, University of Massachusetts-Amherst, 90 Campus Center Way Flint 107, Amherst, MA 01003, United States
2School of Hotel & Tourism Management, The Hong Kong Polytechnic University, 17 Science Museum Rd, TST East, Kowloon, Hong Kong

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