Transforming communication, transforming business: Stimulating value negotiation for more responsive and responsible workplaces

If commercial corporations are to stay economically viable and the general society is to stay healthy, corporate decisions must be even more responsive to rapidly changing environments and stakeholder needs and responsible in increasingly complex and interdependent social contexts. The dominant economic conception of corporations and the accompanying emphasis on profitability, value-neutral rationality, and managerial control is increasingly problematic. Public values have a right of representation in corporate decisions but current means of representation through the marketplace and through governmental guidance are limited in effect. Replacing the economic conception with a stakeholder model recognizing multiple forms of ownership and enabling wide-spread participation can help initiate important value debate leading to both economic and social benefits. But even with more stakeholder participation, value debate has not and will not necessary resulted. Many new programs have increased the number offorums in which representation and debate could occur, but have not increasedvoice. Richer conceptions of communication, negotiation, and rationality are necessary if we are to reform corporations in significant ways.