Introduction of a second channel: Implications for pricing and profits

European Journal of Operational Research - Tập 194 - Trang 258-279 - 2009
Wei Huang1, Jayashankar M. Swaminathan1,2
1Department of Operations Research, University of North Carolina, Chapel Hill, NC 27599, United States
2The Kenan-Flagler Business School, University of North Carolina, Chapel Hill, NC 27599, United States

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