Cross-cultural study about cyborg market acceptance: Japan versus Spain

Kiyoshi Murata1, Mario Arias-Oliva2, Jorge Pelegrín-Borondo3
1School of Commerce, Meiji University, 1-1 Kanda Surugadai, Chiyoda, Tokyo 101-8301, Japan
2Business Management Department, Universitat Rovira i Virgili, Av. Catalunya 35, 43002 Tarragona, Spain
3Economics and Business Department, University of La Rioja, Edificio Quintiliano, C/La Cigüeña 60, 26006 Logroño, La Rioja, Spain

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