Cognitive and emotional conflicts of counter-conformity choice in purchasing books online: An event-related potentials study

Biological Psychology - Tập 85 - Trang 437-445 - 2010
Mingliang Chen1,2, Qingguo Ma1,2, Minle Li1,2, Hongxia Lai1,2, Xiaoyi Wang1,2, Liangchao Shu1,2
1School of Management, Zhejiang University, PR China
2Neuromanagement Lab, Zhejiang University, PR China

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Biological Psychology

Tập 85

437-445

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