Channel selection and pricing in the presence of retail-captive consumers

International Journal of Production Economics - Tập 125 - Trang 84-95 - 2010
Moutaz Khouja1, Sungjune Park1, Gangshu (George) Cai2
1Business Information Systems and Operations Management Department, The Belk College of Business, The University of North Carolina at Charlotte, 9201 University City Blvd., Charlotte, NC 28223, USA
2Department of Management, College of Business Administration, Kansas State University, Manhattan, KS 66506, USA

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