Brand feedback to negative eWOM messages: Effects of stability and controllability of problem causes on brand attitudes and purchase intentions

Telematics and Informatics - Tập 58 - Trang 101522 - 2021
Manu Bhandari1, Shelly Rodgers2, Po-Lin Pan1
1College of Liberal Arts and Communication, Arkansas State University, United States
2Missouri School of Journalism, University of Missouri, United States

Tài liệu tham khảo

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