Chinese perspective on newsvendor bias: An exploratory note

Journal of Operations Management - Tập 31 - Trang 93-97 - 2013
Yin Cui1, Lucy Gongtao Chen2, Jian Chen1, Srinagesh Gavirneni3, Qi Wang4
1School of Economics and Management, Tsinghua University, Beijing 100084, China
2NUS Business School, National University of Singapore, Singapore 119245, Singapore
3Samuel Curtis Johnson Graduate School of Management, Cornell University, Ithaca, NY 14853, United States
4Department of Human Development, Cornell University, Ithaca, NY 14853, United States

Tóm tắt

AbstractChinese and American decision makers demonstrated significantly different biases while making newsvendor decisions in a laboratory experiment that utilizes the open‐ended verbal protocol analysis approach. Chinese subjects (i) asked more questions before reaching their decision, which suggests that they are more cautious when making a decision; (ii) were more frequently able to come up with a new number as their decision whereas the American decision makers tended to use one of the given numbers as their decision; (iii) were more cognizant of salvage values and as a result ordered more than the American decision makers. Due to the open‐ended, time‐consuming nature of our experiment, our subject pool was small and thus we present these results as exploratory in nature and discuss directions that are worth further study in future experiments.

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Journal of Operations Management

Tập 31

93-97

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