An examination of the celebrity endorsements and online customer reviews influence female consumers’ shopping behavior

Amos, 2008, Exploring the relationship between celebrity endorser effects and advertising effectiveness: A quantitative synthesis of effect size, International Journal of Advertising, 27, 209, 10.1080/02650487.2008.11073052 Atkin, 1983, Effectiveness of celebrity endorsers, Journal of Advertising Research, 23, 57 Bickart, 2001, Internet forums as influential sources of consumer information, Journal of Interactive Marketing, 15, 31, 10.1002/dir.1014 BIGresearch, LLC. (2008). Shoppers say word of mouth is biggest influence on purchase of electronics, apparel items. <http://www.bigresearch.com/news/bignrf112108.html> (23.06.2009). Biswas, 2009, Celebrity endorsements in advertisements and consumer perceptions: A cross-cultural study, Journal of Global Marketing, 22, 121, 10.1080/08911760902765940 Bush, 2004, Sports celebrity influence on the behavioral intentions of generation Y, Journal of Advertising Research, 44, 108, 10.1017/S0021849904040206 Chen, Y., & Xie, J., (2004). Online consumer reviews: A new element of marketing communications mix. University of Arizona Working Paper. <http://www.papers.ssrn.com/sol3/papers.cfm?abstract_id=618782>. Chevalier, 2006, The effect of word of mouth on sales: Online book review, Journal of Marketing, 43, 345, 10.1509/jmkr.43.3.345 Clemons, 2006, When online reviews meet hyperdifferentiation a study of the craft beer industry, Journal of Management Information Systems, 23, 149, 10.2753/MIS0742-1222230207 Cook, 1979 Dellarocas, 2007, Exploring the value of online product reviews in forecasting sales: The case of motion pictures, Journal of Interactive Marketing, 21, 23, 10.1002/dir.20087 Dentsu (2008). The change of consumer action model: From AIDMA to AISAS. <http://www.dentsu.com.tw/> (15.06 2012). Duan, 2008, The dynamics of online word-of-mouth and product sales—An empirical investigation of the movie industry, Journal of Retailing, 84, 233, 10.1016/j.jretai.2008.04.005 Erdogan, 1999, Celebrity endorsement: A literature review, Journal of Marketing Management, 15, 291, 10.1362/026725799784870379 Ferle, 2005, The important of perceived endorser credibility in South Korean advertising, Journal of Current Issues and Research in Advertising, 27, 67, 10.1080/10641734.2005.10505182 Fornell, 1982 Fornell, 1981, Structural equation models with unobservable variables and measurement errors, Journal of Marketing Research, 18, 39, 10.2307/3151312 Freiden, 1984, Advertising spokesperson effects: An examination of endorser type and gender on two audiences, Journal of Advertising Research, 24, 33 Friedman, 1979, Endorser effectiveness by product type, Journal of Advertising Research, 19, 63 Goldsmith, 2000, The impact of corporate credibility and celebrity credibility on consumer reaction to advertisements and brands, Journal of Advertising, 29, 43, 10.1080/00913367.2000.10673616 Grant, R. A. (1989). Building and testing a model of an information technology’s impact. In DeGross, J. C. Henderson, & B. R. Konsynski (Eds.), Proceedings of the 10th international conference on information systems. Boston, MA. pp. 173–184. Hair, 1992 Hair, J. F., Anderson, R. E., Tatham, R. L., Black, W. C. (1998). Multivariate data analysis (5th ed.). New York: Macmillan. Hall, S. R. (1924). Retail advertising and selling. McGraw-Hill. Hennig-Thurau, 2004, Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the internet, Journal of Interactive Marketing, 18, 38, 10.1002/dir.10073 Hoffner, C., & Cantor, J. (1991). Perceiving And Responding To Mass Media Characters. In J. Bryant, & D. Zillman (Eds.), Responding to the screen: Reception and reaction process. pp. 63–102. Hovland, 1953 Howell, 1992 Hu, 2008, Do online reviews affect product sales? The role of reviewer characteristics and temporal effects, Information Technology and Management, 9, 201, 10.1007/s10799-008-0041-2 Huber, 2001, Accounting and convincing: The effect of two types of justification on the decision process, Journal of Behavioral Decision Making, 14, 69, 10.1002/1099-0771(200101)14:1<69::AID-BDM366>3.0.CO;2-T Kamins, 1989, Celebrity and noncelebrity advertising in a two-sided context, Journal of Advertising Research, 29, 34 Kline, 1998 Korgaonkar, 2006, Online retailing, product classifications, and consumer preferences, Internet Research, 16, 267, 10.1108/10662240610673691 Lafferty, 1999, Corporate credibility’s role in consumers’ attitudes and purchase intentions when a high versus a low credibility endorser is used in the AD, Journal of Business Research, 44, 109, 10.1016/S0148-2963(98)00002-2 Lafferty, 2002, The dual credibility model: The influence of corporate and endorser credibility on attitudes and purchase intentions, Journal of Marketing Theory and Practice, 10, 1, 10.1080/10696679.2002.11501916 Lee, 2008, The effect of negative online consumer reviews on product attitude: An information processing view, Electronic Commerce Research and Applications, 7, 341, 10.1016/j.elerap.2007.05.004 Louie, 2001, When bad things happen to the endorsers of good products, Marketing Letters, 12, 13, 10.1023/A:1008159717925 Louie, 2002, Consumer response to a firm’s endorser disassociation decisions, Journal of Advertising, 31, 41, 10.1080/00913367.2002.10673684 Mackenzie, 1986, The role of attitude toward the ad 17 as a mediator of advertising effectiveness: A test of competing explanations, Journal of Marketing Research, 23, 130, 10.2307/3151660 McCracken, 1989, Who is the celebrity endorser? Cultural foundation of the endorsement process, Journal of Consumer Research, 16, 310, 10.1086/209217 Miller, 2011, The ethics of celebrity–athlete endorsement what happens when a star steps out of bounds?, Journal of Advertising Research, 10, 499, 10.2501/JAR-51-3-499-510 Mitchell, A. A. (1986). Theoretical and methodological issues in developing an individual level model of advertising effects. Money, 2006, Celebrity endorsements in Japan and the United States: Is negative information all that harmful?, Journal of Advertising Research, 46, 113, 10.2501/S0021849906060120 Mudambi, 2010, What makes a helpful online review? A study of customer reviews on Amazon.com, MIS Quarterly, 34, 185, 10.2307/20721420 Nelson, 1970, Information and consumer behavior, Journal of Political Economy, 78, 311, 10.1086/259630 Nelson, 1974, Advertising as information, Journal of Political Economy, 82, 729, 10.1086/260231 Newell, 1958, Elements of a theory of human problem-solving, Psychological Review, 65, 151, 10.1037/h0048495 Norman, 1968, Toward a theory of memory and attention, Psychological Review, 75, 522, 10.1037/h0026699 Norris, 1992, Context effects on recall and recognition of magazine advertisements, Journal of Advertising, 21, 37, 10.1080/00913367.1992.10673374 Nunnally, 1978 Ohanian, 1990, Construction and validation of a scale to measure celebrity endorsers’ perceived expertise, trustworthiness, and attractiveness, Journal of Advertising, 19, 39, 10.1080/00913367.1990.10673191 Ohanian, 1991, The impact of celebrity spokesperson’s perceived image on consumers’ intention to purchase, Journal of Advertising Research, 31, 46 Park, 2007, The effect of on-line consumer reviews on consumer purchasing intention: The moderating role of involvement, International Journal of Electronic Commerce, 11, 125, 10.2753/JEC1086-4415110405 Park, 2009, The effect of gender and product categories on consumer online information search, Advances in Consumer Research, 36, 362 Patzer, G. L. (1983) An experiment investigating the influence of communicator physical attractiveness on attitudes. In Patrick E. Murphy et al. (Eds.), Proceedings of AMA educators’ conference. pp. 25–29. Petroshius, 1989, An empirical analysis of spokesperson characteristics on advertisement and product evaluations, Journal of the Academy of Marketing Science, 17, 217, 10.1007/BF02729813 Petty, 1983, Central and peripheral routes to advertising effectiveness: The moderating role of involvement, Journal of Consumer Research, 10, 135, 10.1086/208954 Pollay, 1993, Here’s the beef: Factors, determinants, and segments in consumer criticism of advertising, Journal of Advertising, 57, 99 Reitman, 1965 Schunk, 2000 Seno, 2007, The equity effect of product endorsement by celebrities: A conceptual framework from a co-branding perspective, European Journal of Marketing, 41, 121, 10.1108/03090560710718148 Shuell, 1986, Cognitive conceptions of learning, Review of Educational Research, 56, 411, 10.3102/00346543056004411 Spielman, 1981, The celebrity sell: Making it work, Marketing Times, 28, 13 Sternthal, 1978, The persuasive effect of source credibility: A situational analysis, Public Opinion Quarterly, 42, 285, 10.1086/268454 Sumita, U., & Isogai, R. (2009). Development of e-marketing contract structure based on consumer-generated contents and its optimal strategy. Department of social systems and management discussion paper series. Till, 1998, Endorsers in advertising: The case of negative celebrity information, Journal of Advertising, 27, 67, 10.1080/00913367.1998.10673543 Werbler, C., & Harris, C. Online consumer reviews significantly impact consumer purchasing decisions, new opinion research corporation survey finds. <http://www.opinionresearch.com/fileSave/Online_Feedback_PR_Final_6202008.pdf> (01.05.2009). White, E. (2004). Found in translation. Wall Street Journal. 20.09. Zhu, F., & Zhang, X. (2006). The influence of online consumer reviews on the demand for experience goods: The case of video games. In: Proceedings of 27th international conference on information systems, Milwaukee, December. pp. 367–382.