Modeling rich content for reuse

Journal of Digital Asset Management - Tập 1 - Trang 271-278 - 2005
Douglas Coutts1
1OTB Solutions Group, Seattle, USA

Tóm tắt

The growing number and complexity of digital assets is making it increasingly difficult for organizations to locate and retrieve specific assets using traditional DAM systems. Companies that fail to solve this problem risk the erosion of brand consistency and communications with customers, partners and employees. OTB Solutions Group has developed a new approach to digital asset management that provides a flexible solution, which enables users to locate, retrieve and reuse specific assets more efficiently and with more precision.