The interactions between online shopping and personal activity travel behavior: an analysis with a GPS-based activity travel diary

Springer Science and Business Media LLC - Tập 44 - Trang 311-324 - 2015
Yu Ding1, Huapu Lu1
1Institute of Transportation Engineering, Tsinghua University, Beijing, China

Tóm tắt

Accompanying the widespread use of the Internet, the popularity of e-commerce is growing in developing countries such as China. Online shopping has significant effects on in-store shopping and on other personal activity travel behavior such as leisure activities and trip chaining behavior. Using data collected from a GPS-based activity travel diary in the Shangdi area of Beijing, this paper investigates the relationships between online shopping, in-store shopping and other dimensions of activity travel behavior using a structural equation modelling framework. Our results show that online buying frequency has positive effects on the frequencies of both in-store shopping and online searching, and in-store shopping frequency positively affects the frequency of online searching. Frequent online purchasers tend to shop in stores on weekends rather than weekdays. We also found a negative effect of online buying on the frequency of leisure activities, indicating that online shopping may reduce out-of-home leisure trips.

Tài liệu tham khảo

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