Empirical analysis of consumer reaction to the virtual reality shopping mall

Computers in Human Behavior - Tập 24 Số 1 - Trang 88-104 - 2008
Kun Chang Lee1, Namho Chung2
1School of Business Administration, Sungkyunkwan University, Seoul 110-745, South Korea
2Division of Business Administration, Chungju National University, Chungju 380-702, South Korea#TAB#

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