The effect of mobile retailing on consumers' purchasing experiences: A dynamic perspective

Computers in Human Behavior - Tập 61 - Trang 548-555 - 2016
Eleonora Pantano1, Constantinos-Vasilios Priporas2
1Department of Marketing, Branding & Tourism, Middlesex University, Business School, W109 Williams Building, Hendon Campus, The Burroughs, London NW4 4BT, England, UK
2Department of Marketing, Branding & Tourism, Middlesex University, Business School, W107 Williams Building, Hendon Campus, The Burroughs, London NW4 4BT, England, UK

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