“To love beer above all things”: An analysis of Brazilian craft beer subculture of consumption
Tóm tắt
Từ khóa
Tài liệu tham khảo
Kozinets R., 1997, Advances in consumer research, 24
Pichler E. A., 2007, Advances in consumer research, 34
Pimentel R. W., 2004, Academy of Marketing Science Review, 5, 1
SEBRAE, 2015, Boletim De Tendências, 2
Valente A. S., 2016, Caderno Setorial ETENE, 1, 10
