“Loving you”: Use of metadiscourse for relational acts in WeChat public account advertisements

Discourse, Context and Media - Tập 37 - Trang 100416 - 2020
Jie Xia

Tài liệu tham khảo

Abdi, 2010, The cooperative principle in discourse communities and genres: a framework for the use of metadiscourse, J. Pragmat., 42, 1669, 10.1016/j.pragma.2009.11.001 Abdollahzadeh, 2011, Poring over the findings: Interpersonal authorial engagement in applied linguistics papers, J. Pragmat., 43, 288, 10.1016/j.pragma.2010.07.019 Albalat-Mascarell, 2019, Self-representation in political campaign talk: A functional metadiscourse approach to self-mentions in televised presidential debates, J. Pragmat., 147, 86, 10.1016/j.pragma.2019.05.011 BrandZ, 2018. BrandZ Top 100 Chinese Brands. Retrieved 26 December 2018 from: http://wemedia.ifeng.com/53840722/wemedia.shtml. Bresin, 2019, Perceptions of address practices in Italian interregional encounters: A case study of restaurant encounters, J. Pragmat., 143, 185, 10.1016/j.pragma.2019.03.004 Brown, 1987 Chen, 2013, The trend of personalization in advertising discourse: a diachronic study, Foreign. Lang. Learning Theories Pract., 3, 26 Chen, 2019, ‘Family-culture’ and Chinese politeness: An emancipatory pragmatic account, Acta Linguist. Acad., 66, 251, 10.1556/2062.2019.66.2.6 China Internet Watch, 2019, November. Number of monthly active WeChat users from 2nd quarter 2011 to 3rd quarter 2019. Retrieved 9 December 2019 from: https://www.statista.com/statistics/255778/number-of-active-wechat-messenger-accounts/. Clyne, 2009 Cook, G., 2001. The Discourse of Advertising, second ed.. Routledge, London & New York. Crismore, 1989 Dafouz-Milne, 2008, The pragmatic role of textual and interpersonal metadiscourse markers in the construction and attainment of persuasion: A cross-linguistic study of newspaper discourse, J. Pragmat., 40, 95, 10.1016/j.pragma.2007.10.003 Fairclough, 1994, Conversationalization of public discourse and the authority of the consumer, 253 Feng, 2019, “This is the destiny, darling”. Relational acts in Chinese management responses to online consumer reviews, Discour. Context Media, 28, 52, 10.1016/j.dcm.2018.09.003 Fuertes-Olivera, 2001, Persuasion and advertising English: metadiscourse in slogans and headlines, J. Pragmat., 33, 1291, 10.1016/S0378-2166(01)80026-6 García, 2017, Evidentials in advertising: A sample study, Rev. Linguist. y Lenguas Apl., 12, 1, 10.4995/rlyla.2017.7074 Gobe, M., 2009. Emotional Branding: the New Paradigm for Connecting Brands to People. Allworth Press, New York. Gu, 1990, Politeness phenomenon in modern Chinese, J. Pragmat., 14, 237, 10.1016/0378-2166(90)90082-O Harris, Z.S., 1959. Linguistic transformations for information retrieval. In: Proceedings of the International Conference on Scientific Information 2:937-950. Washington D.C.: National Academy of Sciences-National Research Council. Haugh, M., Chang, W.M., Z. Kádár, D.Z., 2015. “Doing deference”: identities and relational practices in Chinese online discussion boards. Pragmat. 25(1), 73-98. Ho, 2018, Using metadiscourse in making persuasive attempts through workplace request emails, J. Pragmat., 134, 70, 10.1016/j.pragma.2018.06.015 Hollebeek, 2014, Consumer brand engagement in social media: Conceptualization, scale development and validation, J. Interact. Mark., 28, 149, 10.1016/j.intmar.2013.12.002 Holmes, 2005, Politeness, humor and gender in the workplace: negotiating norms and identifying contestations, J. Politeness Res., 1, 121, 10.1515/jplr.2005.1.1.121 Hong, 2014, Interactional metadiscourse in young EFL learner writing: A corpus-based study, Int. J. Corpus Linguist., 19, 201, 10.1075/ijcl.19.2.03hon Hu, 2011, Hedging and boosting in abstracts of applied linguistics articles: A comparative study of English- and Chinese-medium journals, J. Pragmat., 43, 2795, 10.1016/j.pragma.2011.04.007 Huang, 2018, You, our shareholders: Metadiscourse in CEO letters from Chinese and Western banks, Text Talk, 38, 167, 10.1515/text-2017-0041 Hyland, 1998, Persuasion and context: The pragmatics of academic metadiscourse, J. Pragmat., 30, 437, 10.1016/S0378-2166(98)00009-5 Hyland, K., 2005. Metadiscourse: Exploring Interaction in Writing. Continuum, London. Hyland, 2017, Metadiscourse: What is it and where is it going?, J. Pragmat., 113, 16, 10.1016/j.pragma.2017.03.007 Hyland, 2004, Metadiscourse in academic writing: a reappraisal, Appl. Linguist., 25, 157, 10.1093/applin/25.2.156 Jary, 2014 Jin, 2015, Factors influencing customer participation in mobile SNS: Focusing on WeChat in China, Indian J. Sci. Technol., 8, 1, 10.17485/ijst/2015/v8i26/80714 Kelly, 2017, Engaging in identity work through engineering practices in elementary classrooms, Linguist. Educ., 39, 48, 10.1016/j.linged.2017.05.003 Kuhi, 2014, Metadiscourse in newspaper genre: a cross-linguistic study of english and persian editorials, Proc. - Soc. Behav. Sci., 98, 1046, 10.1016/j.sbspro.2014.03.515 Kuo, 2007, Social change and discursive change: analyzing conversationalization of media discourse in Taiwan, Discourse Stud., 9, 743, 10.1177/1461445607082577 Langlotz, 2013, The role of emotions in relational work, J. Pragmat., 58, 87, 10.1016/j.pragma.2013.05.014 Li, 2018, Facework by global brands across Twitter and Weibo, Discour. Context Media, 26, 32, 10.1016/j.dcm.2018.03.006 Lien, 2014, Examining WeChat users’ motivations, trust, attitudes, and positive word-of-mouth: Evidence from China, Comput. Human Behav., 41, 104, 10.1016/j.chb.2014.08.013 Luo, 2012, Guanxi and organizational performance: A meta-analysis, Manag. Organ. Rev., 8, 139, 10.1111/j.1740-8784.2011.00273.x Matthews, 2010 McKeown, J., Ladegaard, H.J., 2020. Exploring the metadiscursive realisation of incivility in TV news discourse. Discour. Context Media 33, 100367. Published online, https://doi.org/10.1016/j.dcm.2019.100367. Morrison, 2007, Building the service brand by creating and managing an emotional brand experience, J. Brand Manage., 14, 410, 10.1057/palgrave.bm.2550080 Mu, 2015, The use of metadiscourse for knowledge construction in Chinese and English research articles, J. English Acad. Purp., 20, 135, 10.1016/j.jeap.2015.09.003 Niedermeier, 2016, The use of social media among business-to-business sales professionals in China: How social media helps create and solidify guanxi relationships between sales professionals and customers, J. Res. Interact. Mark., 10, 33, 10.1108/JRIM-08-2015-0054 Ren, 2019, Kinship term generalization as a cultural pragmatic strategy among Chinese graduate students, Pragmat. Soc., 10, 613, 10.1075/ps.18009.ren Rubino, 2016, Constructing pseudo-intimacy in an Italo-Australian phone-in radio program, J. Pragmat., 103, 33, 10.1016/j.pragma.2016.07.009 Saidian, 2016, “Mayhem! Absolute Mayhem!” Exploring the promotional metadiscursive features in the sportscasts of the 2014 FIFA World Cup semifinal between Brazil and Germany, Discour. Context Media, 14, 9, 10.1016/j.dcm.2016.08.001 Searle, 1976, A classification of illocutionary acts, Lang. Soc., 5, 1, 10.1017/S0047404500006837 Spencer-Oatey, H., 2008. Face, (im)politeness and rapport. In: Spencer-Oatey, H. (Ed.), Culturally Speaking: Culture, Communication and Politeness Theory, second ed., Continuum, London, pp.11-47. Stokoe, 2012, Moving forward with membership categorization analysis: Methods for systematic analysis, Discourse Stud., 14, 277, 10.1177/1461445612441534 Sukma, 2013, Interpersonal Metadiscourse pada Tagline Iklan Poster World Wildlife Fund (WWF), PAROLE – J. Linguist. Ed., 3, 1 Supasiraprapa, S., De costa, P.I., 2017. Metadiscourse and Identity Construction in Teaching Philosophy Statements: A Critical Case Study of Two MATESOL Students. TESOL Q. 51, 868–896. Tracy, K., Robles, J.S., 2013. Everyday Talk: Building and Reflecting Identities, second ed. Guilford Press, New York. Tuten, T.L., Solomon, M.R., 2017. Social Media Marketing (2nd ed.). London: Sage. Usó-Juan, 2010, Requests: a sociopragmatic approach, 237 van Compernolle, 2008, Second-person pronoun use and address strategies in on-line personal ads from Quebec, J. Pragmat., 40, 2062, 10.1016/j.pragma.2008.04.008 Vande Kopple, 1985, Some Exploratory Discourse on Metadiscourse, Coll. Compos. Commun., 36, 82, 10.2307/357609 Vásquez, 2015, ‘‘Don’t Even Get Me Started…”: interactive metadiscourse in online consumer reviews, 19 Wang, 2012, Metadiscourse and identity construction in advertisements, J. Tianjin Foreign Stud. Univ., 19, 1 Wu, D.D., 2000. Orality in Hong Kong print media. In: Li, David C. S., Lin, A., Tsang, W. K. (Eds.), Language and Education in Post-colonial Hong Kong. Linguistic Society of Hong Kong, Hong Kong, pp. 87-101. Wu, 2018, Emotional branding on social media: A cross-cultural discourse analysis of global brands on Twitter and Weibo, 225 Wu, 2017, Relational acts and facework by Chinese celebrities on Weibo, 119 Xie, 1993, A variational study of Chinese personal pronoun “您”, Ling. Res., 4, 27 Yang, 2016, The role of business and friendships on WeChat Business: An Emerging Business Model in China, J. Glob. Mark., 29, 174, 10.1080/08911762.2016.1184363 Zjakic, 2017, “Get fit!”—The use of imperatives in Australian English gym advertisements on Facebook, Discour. Context Media, 16, 12, 10.1016/j.dcm.2017.01.002