“Instant Success”

Personality and Social Psychology Bulletin - Tập 37 Số 10 - Trang 1389-1397 - 2011
Floor M. Kroese1, Marieke A. Adriaanse1, Catharine Evers1, Denise T. D. de Ridder1
1Utrecht University, Utrecht, Netherlands

Tóm tắt

Contrary to lay intuition, counteractive control theory posits that tempting food cues can help individuals to act in accordance with their long-term dieting goal. However, studies have shown that temptations trigger goal-directed behavior only in successful but not in unsuccessful self-regulators. The aim of the present study was to test whether it is possible to create facilitated temptation–goal associations in unsuccessful dieters using implementation intentions (e.g., “If I see or smell chocolate then I will follow my goal to diet”) and whether this indeed stimulates more successful self-regulation. It was found that implementation intentions linking a temptation to a dieting goal lead to self-perceived improved resistance to (Study 1) as well as reduced consumption (Study 2) of tempting snacks compared to a control condition. Moreover, Study 2 revealed that the reduced snack consumption was indeed related to facilitated temptation–goal associations in participants who had formed implementation intentions.

Từ khóa


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Thông tin xuất bản

Personality and Social Psychology Bulletin

Tập 37 Số 10

1389-1397

Thông tin tác giả