Trường Đại học Quốc tế, Đại học Quốc gia Thành phố Hồ Chí Minh

Công bố khoa học tiêu biểu

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University brand name management in Vietnam context: from brand identity viewpoint
Tạp chí Phát triển Khoa học và Công nghệ Đại học Quốc gia Thành phố Hồ Chí Minh - Tập 16 Số 2 - Trang 117-126 - 2013
Khoa Tien Tran
This study employs qualitative multiple-case study approach to explore the perceptions of university branding and brand managing in Vietnamese universities. The finding shows that three studied universities are applying brand identity approach (Hatch and Schultz, 1997). Among internal stakeholders, students, faculties and alumni play important roles as university administrators in communicating an...... hiện toàn bộ
A STUDY OF SEMI-RIGID PLANE STEEL FRAMESWITH SEMI-RIGID COLUMN BASES
Tạp chí Phát triển Khoa học và Công nghệ Đại học Quốc gia Thành phố Hồ Chí Minh - Tập 9 Số 1 - Trang 67-74 - 2021
Chu Quoc Thang, Do Dong Tien
This article presents an analysis method for plane steel frames with semi-rigid connections and semi-rigid column bases. The analysis takes into account both the non-linear behaviour of beam-to-column connections and the second-order (P-4) effects of beam-column members. The Frye and Morris polynomial model is used for modelling of semi-rigid connections. The semi-rigid column bases have been stud...... hiện toàn bộ
MEASURING SERVICE QUALITY IN SOFTWARE OUTSOURCING AT QUANTIC Co., Ltd-A DIMENSION-BY-DIMENSION ANALYSIS
Tạp chí Phát triển Khoa học và Công nghệ Đại học Quốc gia Thành phố Hồ Chí Minh - Tập 12 Số 15 - Trang 56-72 - 2020
Giao Nam Khanh Ha, Duy Ba Huynh
The issues of measuring service quality in software industry are not considered important even though the IT industry grew fast and dramatically in recent years. This research aims to investigate the customers' perception and expectation of services provided by Quantic Co., Ltd. by using the market research instrument called SERVQUAL, the form of a dimension-by- dimension. A sample of 137 customer...... hiện toàn bộ
CONFORMING ELEMENT HCT WITH DYNAMICS OF KIRCIJHOFF PLATE
Tạp chí Phát triển Khoa học và Công nghệ Đại học Quốc gia Thành phố Hồ Chí Minh - Tập 10 Số 4 - Trang 27-36 - 2021
Nguyen Quang Tuyen, Le Hoai Long, Chu Quoc Thang
In this paper, we will present the application of HCT element in analyzing dynamics of Kirchhoff plate. And the procedures to construct the mass matrix of HCT element will also be displayed. This paper is a development from a previous study [8]. Some numerical solutions will justify the effectiveness when using this element.
Control of electric wheelchair by eye activities using eeg technique
Tạp chí Phát triển Khoa học và Công nghệ Đại học Quốc gia Thành phố Hồ Chí Minh - Tập 16 Số 3 - Trang 18-28 - 2013
Hai Thanh Nguyen, Toi Van Vo, Trung Van Nguyen
This paper presents a study control of an electric wheelchair based on ElectroEncephaloGraphy (EEG). The directions of wheelchair are controlled by eye activities. A mean threshold algorithm is proposed to detect eye activities using EEG technique. The activities of eyes such as blinking two eyes, glanced left and glanced right related to the delta area of human brain are investigated. Before anal...... hiện toàn bộ
The effects of social media and apology response strategy on a brand in crisis communication in Vietnam
Tạp chí Kinh tế, Kinh doanh và Luật Đại học Quốc gia Thành phố Hồ Chí Minh - Tập 6 Số 4 - Trang 3841-3854 - 2022
Tri Le, Han Ngoc Le
In the digital era, media crisis can happen to any brand. The popularity of social media can make the crisis uncontrollable. Vietnamese consumers are increasingly utilizing social media such as Facebook for seeking and sharing crisis information. On the other hand, social media can be a channel for brands to respond to the crisis effectively and timely. However, literature on social media users' e...... hiện toàn bộ
#crisis communication #apology #crisis response #social media #Vietnam
Competitive advantage of strategic business units in the electrical and inomation technology industry - Ho Chi Minh city
Tạp chí Phát triển Khoa học và Công nghệ Đại học Quốc gia Thành phố Hồ Chí Minh - Tập 16 Số 1 - Trang 81-94 - 2013
Mai Quynh Nguyen, Loan Thuy Quynh Nguyen
Defining competitive advantage of product line (or strategic business unit – SBU) is a matter of great concern for both businesses and government management agencies to develop an appropriate investment strategy. This study applies the McKinsey approach to position the SBUs (as classified by the Vietnam Statistical Yearbook). The data was collected from 26 experts to calculate the weights of the c...... hiện toàn bộ
Psychological factors and ethical consumption: The case of Vietnamese youths
Tạp chí Kinh tế, Kinh doanh và Luật Đại học Quốc gia Thành phố Hồ Chí Minh - Tập 6 Số 3 - Trang 3371-3385 - 2022
Thi Que Huong Hoang, Dinh Minh Tri Le, Minh Tri Ha, Thi Minh Thu Nguyen
The problems of global warming and sustainability, which are now causes for concern, will, in some way, have an impact on our lives. As a consequence of an increased focus on ethical consumerism, rapidly developing countries such as Vietnam are seeing a change in consumer behaviors as well as the marketing strategies used by corporations. This means that marketers must learn more about what makes ...... hiện toàn bộ
Sequential Farkas lemmas for convex systems
Tạp chí Phát triển Khoa học và Công nghệ Đại học Quốc gia Thành phố Hồ Chí Minh - Tập 17 Số 4 - Trang 20-26 - 2014
Dinh Nguyen, Mo Hong Tran
In this paper we introduce two new versions of Farkas lemma for two kinds of convex systems in locally convex Hausdorff topological vector spaces which hold without any constraint qualification conditions. These versions hold in the limits and will be called sequential Farkas lemmas. Concretely, we establish sequential Farkas lemmas for cone-convex systems and for systems which are convex with res...... hiện toàn bộ
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