Understanding China's long-haul outbound travel market: An overlapped segmentation approach

Journal of Business Research - Tập 66 Số 6 - Trang 786-793 - 2013
Xiang Li1, Fang Meng1, Muzaffer Uysal2, Brian J. Mihalik3
1School of Hotel, Restaurant & Tourism Management, University of South Carolina, United States
2Department of Hospitality and Tourism Management, Pamplin College of Business, Virginia Polytechnic Institute and State University, United States
3College of Hospitality, Retail, and Sport Management, University of South Carolina, United States

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