Testing a cultural tourism typology

International Journal of Tourism Research - Tập 5 Số 1 - Trang 45-58 - 2003
Bob McKercher1, Hilary du Cros1
1School of Hotel and Tourism Management, Hong Kong Polytechnic University, Hung Hom, Kowloon, Hong Kong

Tóm tắt

AbstractThis paper tests further a cultural tourism typology based on the interface between centrality of cultural tourism as a trip motive and the depth of experience. Five types of cultural tourist are identified that represent five benefit‐based segments. The segments are tested against a variety of trip, demographic, motivational, preferred activity, awareness, cultural distance and activity variables. Significant differences are noted between the groups, suggesting that the model presented may be effective in segmenting the cultural tourism market. Moreover, although the segmentation process is predicated on two variables, these variables are reflective of underlying trip motivation, activity preference and cultural distance factors noted between the different types of cultural tourist. Copyright © 2003 John Wiley & Sons, Ltd.

Từ khóa


Tài liệu tham khảo

BlackwellC. (1997)Tourism and cultural tourism: some basic facts.Preservation Issues7(3)http://www.umsl.edu/services/library/blackstudies/culttour.htm(accessed 6 June 2000)

10.1108/09596119810240924

Cohen E, 1972, Toward a sociology of international tourism, Social Research, 39, 164

10.1177/003803857901300203

10.1016/0160-7383(87)90107-1

De Kadt E, 1978, Tourism: Passport to Development

DKS.1999.Pennsylvania Heritage Tourism Study. D. K. Shifflet and Associates prepared for Pennsylvania Department of Conservation and Natural Resources;63pp plus appendices. McLean: Virginia.

10.1300/J073v09n04_02

Hall CM, 1998, Integrated Heritage Management

ICOMOS.1999.Cultural Tourism Charter. ICOMOS Paris.http://www.icomos.org(accessed 11 February 2000)

ICOMOS.2000.Cultural Tourism. International ICOMOS.http://www.international.icomos. org/icomos/e_touris.htm(accessed 6 June 2000)

Kemmerling ClackJ.1999.Cultural tourism: an overview of impact visitors and case studies. InNavigating Global Waters—30th Annual Conference Proceedings Moisey RN Nickerson NP Klenosky DB (eds). Travel and Tourism Research Association;154–159.

10.1300/J073v07n02_05

Kotler P, 1999, Kotler on Marketing: How to Create, Win and Dominate Markets

Leask A, 1999, Heritage Visitor Attractions. An Operations Management Perspective

McIntosh R, 1994, Tourism: Principles, Practices, Philosophies

10.1002/jtr.346

McKercher B, 2001, Cultural distance and cultural tourism participation, Pacific Tourism Review, 5, 21

McKercher B, 2002, Cultural Tourism: Partnership between Tourism and Cultural Heritage Management

McKercher B, 2001, The Omnibus Survey, Pacific Tourism Review, 5, 5

10.1300/J073v12n01_02

Miller J, 1997, Cultural tourism worthy of note, Hotel and Motel Management, 212, 7

10.1016/S0019-8501(98)00002-9

NTHP.1999.Getting Started: How to Succeed in Heritage Tourism. National Trust for Heritage Preservation: Washington;45pp.

Plog S, 1976, Why destination areas rise and fall in popularity, The Cornell Hotel and Restuarant Administration Quarterly, 55

10.1016/S0160-7383(98)00084-X

Richards G, 1996, Cultural Tourism in Europe

Shackley M, 1998, Visitor Management: a Strategic Focus

10.1016/0261-5177(95)00039-Q

10.1016/S0148-2963(99)00043-0

10.1016/0160-7383(96)00028-X

10.1016/S0160-7383(97)00006-6

Thông tin
Thông tin xuất bản

International Journal of Tourism Research

Tập 5 Số 1

45-58

Thông tin tác giả