Segmenting Chinese Backpackers by Travel Motivations

International Journal of Tourism Research - Tập 16 Số 4 - Trang 355-367 - 2014
Ganghua Chen1, Jigang Bao2, Songshan Huang3
1Department of Tourism Studies, School of Humanities Southeast University Nanjing China
2Center for Tourism Planning and Research (School of Tourism Management), Sun Yat-sen University, Guangzhou, China
3School of Management, University of South Australia, Adelaide, South Australia, Australia

Tóm tắt

ABSTRACTThis study examined travel motivations of Chinese backpackers and classified Chinese backpackers according to their travel motivations and related demographics. The study identified four motivation factors driving Chinese backpacker travels: social interaction, self‐actualization, destination experience and escape and relaxation. K‐means cluster analysis further identified three distinct Chinese backpacker segments with different travel motivations: self‐actualizers, destination experiencers and social seekers. Explanations and discussions within the background of China's ongoing tremendous social and economic transformation are also provided. Copyright © 2013 John Wiley & Sons, Ltd.

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