Segmenting the Japanese Tour Market to Turkey

Journal of Travel Research - Tập 41 Số 3 - Trang 293-304 - 2003
Ercan Sirakaya1, Muzaffer Uysal2, Carlton F. Yoshioka3
1Texas A and M University
2Virginia Polytechnic Institute and State University
3WATTS: Community Resources and Development, School of

Tóm tắt

In recent years, as a newly emerged tourism destination and moderately developed country, Turkey has enjoyed increased visitation from abroad, including Japan. However, there has not been a systematic research effort to understand the travel behavior of Japanese visitors to Turkey. The purpose of this exploratory study was to segment Japanese travelers to Turkey using travel motivations as part of travel behavior descriptors. Theoretical and practical contributions of the motivation factors are discussed within the framework of Iso-Ahola’s arousal theory. The article concludes with marketing and management implications as suggested by the study findings.

Từ khóa


Tài liệu tham khảo

Ahmed, Z. U., and F. B. Krohn (1992). “Understanding the Unique Consumer Behavior of Japanese Tourists.” Journal of Travel and Tourism Marketing, 1 (3): 73-86.

10.1177/004728759403300207

Anderson, R. D., and H. Rubin (1956). “Statistical Inference in Factor Analysis.” In Proceedings of the Third Berkeley Symposium of Mathematical Statistics and Probability, vol. 5, edited by Jerzy Neyman. Berkeley: University of California Press, pp. 111-50.

10.1300/J073v09n01_08

10.1108/09596119610115989

10.1177/004728759903700403

10.1177/004728759503400104

10.1177/109634809902300303

Crompton, J. L. (1979). “Motivations of Pleasure Vacation.” Annals of Tourism Research, 6(4): 73-86.

10.1016/S0160-7383(97)80010-2

10.1016/0160-7383(77)90037-8

Fishbein, M., and I. Azjen (1975). Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research. Reading, MA: Addison-Wesley.

10.1016/0160-7383(94)90120-1

10.1016/0261-5177(92)90040-E

Formica, S., and M. Uysal (1996). “A Market Segmentation of Festival Visitors: Umbria Jazz Festival in Italy.” Festival Management and Event Tourism, 3(1): 175-82.

10.1177/004728759803600402

10.1016/S0160-7383(97)80002-3

Heider, F. (1958). The Psychology of Interpersonal Relations. New York: John Wiley.

Herzberg, F., B. Mausner, and B. B. Snyderman (1959). The Motivation to Work. 2d ed. New York: John Wiley.

10.1016/0261-5177(92)90062-C

Hull, C. L. (1943). Principles of Behavior. New York: Appleton-Century-Croft.

Iso-Ahola, S. (1982). “Toward a Social Psychology Theory of Tourism Motivation: A Rejoinder.” Annals of Tourism Research, 12(2): 256-62.

10.1080/02614368300390041

Kelly, H. H. (1967). “Attribution Theory in Social Psychology.” In Nebraska Symposium on Motivation, edited by D. Levine. Lincoln: University of Nebraska Press, pp. 192-238.

10.1300/J073v09n01_09

Kurtulus, M. (2000). “Marketing-Channel Relationships.” Cornell Hotel and Restaurant Administration Quarterly, 4(August): 21-31.

10.1300/J073v06n01_03

10.2307/3172730

Lewin, K. (1942). “Field Theory of Learning.” Yearbook of National Studies of Education 41: 215-42.

Little, R. J., and D. B. Rubin (1987). Statistical Analysis with Missing Data. New York: John Wiley.

10.1177/004728759203100107

10.1016/0160-7383(87)90105-8

10.1300/J073v09n01_11

Maslow, A. H. (1954). Motivation and Personality. New York: Harper.

Mazanec, J. (1992). “Classifying Tourists into Segment: A Neural Network Approach.” Journal of Travel and Tourism Marketing, 1(1): 2-6.

McClelland, D. C. (1965). “Achievement Motivation Can Be Developed.” Harvard Business Review, 43(6): 6-24.

10.1300/J073v09n01_03

10.1016/S0261-5177(96)00119-7

Pearce, P. L., and M. L. Caltabiano (1983). “Inferring Travel Motivation from Travelers’ Experiences.” Journal of Travel Research, 12(3): 16-20.

10.1016/0160-7383(89)90077-7

Ritchie, J. R. B. (1996). “Beacons of Light in an Expanding Universe: An Assessment of the State-of-the-Art Tourism Marketing/Marketing Research.” Journal of Travel & Tourism Marketing, 5 (4): 48-84.

10.1016/0160-7383(91)90006-W

10.1111/j.1744-6570.1994.tb01736.x

Schewe, C. D., and R. J. Calantone (1978). “Personal Values and Travel Decisions.” Journal of Travel Research, 26(3): 14-20.

10.1177/004728759403200303

10.1177/004728759603500201

10.1016/S0160-7383(97)00050-9

Spotts, D. M., and E. M. Mahoney (1991). “Segmenting Visitors to a Destination Region Based on the Volume of Their Expenditures.” Journal of Travel Research, 32(4): 24-31.

Tolman, E. C. (1959). “Principles of Purposive Behavior.” In Psychology: A Study of a Science, vol. 2, edited by S. Koch. New York: McGraw-Hill, pp. 92-157.

10.1300/J073v04n02_07

Uysal, M., and L. Hagan (1993). “Motivation of Pleasure Travel and Tourism.” Encyclopedia of Hospitality and Tourism, edited by M. Khan, M. Olsen, and T. Var. New York: Van Nostrand Reinhold, pp. 798-810.

Vroom, V. H. (1964). Work and Motivation. New York: John Wiley.

10.1177/004728758502400102

You, X., and J. T. O’Leary (2000). “Age and Cohort Effects: An Examination of Older Japanese Travelers.” Journal of Travel & Tourism Marketing, 9(1/2): 21-42.

Yuan, S., and C. McDonald (1990). “Motivational Determinants of International Pleasure Time.” Journal of Travel Research, 24(1): 42-44.