Partners in coffeeshops, canals and commerce: Marketing the city of Amsterdam

Cities - Tập 24 - Trang 16-25 - 2007
Mihalis Kavaratzis1, G.J. Ashworth2
1Urban and Regional Studies Institute, University of Groningen, The Netherlands
2Department of Planning, Faculty of Spatial Sciences, University of Groningen, The Netherlands

Tài liệu tham khảo

Aaker, 1996 Anholt, 2006, The Anholt-GMI City Brands Index: How the world sees the world’s cities, Place Branding, 2, 18, 10.1057/palgrave.pb.5990042 Ashworth, 1990 Ashworth, 1990 Berg, 1999, Urban competitiveness, marketing and the need for organising capacity, Urban Studies, 36, 987, 10.1080/0042098993312 Chandler, 2002 City of Amsterdam (2003) Choosing Amsterdam: Brand, Concept and Organisation of the City Marketing, Amsterdam. City of Amsterdam (2004) The Making of… the City Marketing of Amsterdam, Amsterdam. Cox, 1995, Globalisation, competition and the politics of local economic development, Urban Studies, 32, 213, 10.1080/00420989550013059 Czarniawska, 2002 Dahles, 1998, Redefining Amsterdam as a tourist destination, Annals of Tourism Research, 25, 55, 10.1016/S0160-7383(97)00061-3 European Cities Monitor (2005). Available from: www.cushmanwakefield.com. Gemeente Amsterdam (2003) City Marketing Quick Scan, Economische Zaken en Concerncommunicatie, Amsterdam. Gemeente Amsterdam (2004) Citymarketing: De Amsterdaamse Aanpak, Directie Concerncommunicatie, Amsterdam. Gemeente Amsterdam (2005) Be My Guest! Projectplan van het programma Gastvrijheid, Directie Communicatie, Amsterdam. Hall, 2000, Creative cities and economic development, Urban Studies, 37, 639, 10.1080/00420980050003946 1998 Hankinson, 2004, Relational network brands: towards a conceptual model of place brands, Journal of Vacation Marketing, 10, 109, 10.1177/135676670401000202 Jessop, 1998, The narrative of enterprise and the enterprise of narrative: place marketing and the entrepreneurial city, 77 Kavaratzis, 2004, From city marketing to city branding, Place Branding, 1, 58, 10.1057/palgrave.pb.5990005 Kavaratzis, 2005, City branding: an effective assertion of identity or a transitory marketing trick?, Tijdschrift Voor Economische en Sociale Geografie, 96, 506, 10.1111/j.1467-9663.2005.00482.x Kotler, 1999 Mommaas, 2002, City branding: the necessity of socio-cultural goals, 34 Urban, 2002, Small town, big website? Cities and their representation on the Internet, Cities, 19, 49, 10.1016/S0264-2751(01)00045-2